About Us
PEAK Fishing
PEAK Fishing is a division of PEAK Engineering and Automation. PEAK E&A opened for business in 1994 and moved to our current location in Loveland, Colorado in 1997. The business originated as a custom engineering and manufacturing company and has always been centered on strong engineering and quality manufacturing principles.
PEAK Fishing shipped our first rotary vise in 2001. PEAK owner Al Schultz felt it would be feasible to provide a premium quality, well-engineered, rotary fly-tying vise manufactured from quality materials at a much lower price than what was available.
Drawing on input from a very talented pool of local Colorado fly tiers, and their own engineering, fabrication, and manufacturing expertise, PEAK turned out their durable, functional, and affordable PEAK Rotary Fly-Tying Vise. Each detail of all of our vises are thoroughly thought out and designed to make your fly-tying enjoyable and productive. Adjustments are simple and easily accomplished. Materials are chosen for strength, durability, and smooth operation. All of this is accomplished at a price well below the competition and backed by PEAK’s limited lifetime warranty. Since that first vise, PEAK has introduced a line up of vises, vise packages, tying kits, tying tools, accessories, and bamboo rod making equipment. All developed with PEAK Fishing’s guiding principles of premium quality products engineered for functionality and durability, offered at affordable prices.
Meet the Staff
Allen Schultz
President
Allen is the founder of PEAK Engineering & Automation, parent to PEAK Fishing. After several years as an engineer with multiple robotics, automation, and medical companies in Colorado, he opened PEAK E&A in 1994. Allen’s strong engineering, design, and industrial background set the tone for PEAK’s technically elegant solutions for producing premium quality fly tying equipment at affordable prices. Allen’s primary focus for PEAK Fishing is engineering/design as it relates to product development and improvement, but he has input into all aspects of PEAK Fishing. Allen has a lifetime of experience in hunting and fishing in New Hampshire, Colorado, Wyoming and Utah with trips to California and Alaska as well. Allen is a charter member of Carp Unlimited and has a passion for fly tying and all types of fishing.
Al Ritt
Brand Manager
Al joined PEAK Fishing in February 2009, but his association really dates back to PEAK Fishing’s inception. Al comes to PEAK with a long background in robotics and automation as an engineer and project manager. Al has also done stints in retail environments managing the hunting/fishing department for a large retailer and working in a local fly shop. Al has taught fly tying classes and presented fly tying demonstrations at fly shops and fly-fishing shows and expos throughout North America. Currently Al writes for Fly Tyer magazine. Throughout PEAK Fishing’s history, Al has contributed to product development and marketing plans as a consultant. Al completed the first pair of bamboo rods to be produced on PEAK Fishing’s planing forms. Since coming on board with PEAK Fishing in 2009 Al has handled sales, marketing, customer service, advertising and product development for the company.
Jennie Brennan
Office Manager
Jennie has been involved with PEAK since June of 2010, when she joined as the Office Manager. Her background is in financial services and small business accounting. At PEAK Fishing, Jennie is responsible for accounting, shipping, receiving, and much more. Whenever she has time off, Jennie is out on the golf course.
Tyler Benke
Digital Designer
Tyler joined the team at PEAK in October of 2018, shortly after graduating from Colorado State University with an electronic art degree. At PEAK Fishing, Tyler handles product photography, website development, social media, video, and marketing. Tyler was born and raised in Colorado and is passionate about art and storytelling. He is an avid fisherman as well, frequenting the Gray Reef area of the North Platte river in Wyoming, as well as other local spots in Colorado that he wouldn’t give the location of.